Filed under: acquisition, buying, internet marketing, microsoft, purchases, search engine marketing, search engine optimisation, search engines, the future of search engine marketing, yahoo | Tags: acquisition, buyouts, microsoft, ppc, search engine marketing online, yahoo
Yahoo!’s board have unanimously voted to reject Microsoft’s astronomical bid of $44.6bn (£22.4bn) claiming the offer significantly underalued the company! Rich considering the offer was 61% up on their closing share price from the previous day. Yahoo!’s explanation is that the bid undervalued the strength of the Yahoo! brand, user base and recenty investment in advertising technology. My take is that they arent too keen on becoming a Microsoft company and having a consolidated position in the market as they already have a larger share of the lucrative search marketplace and a comparitive stance in other areas of online as well. I wonder whether this will open the door for a bid from Google as had been rumoured last week or whether Yahoo! would rather continue the fight on their own against the big G. This probably wont be the last we hear about alliances and a consolidating market but Im not sure any future deals will be on the same scale.
NMA article here
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Oh, I do not think big boys bother about $40mln or $80mln they just want to grab it. I am sure there other deals between not Microsoft of Yahoo are happening but we just do not know about. Merging is what public sees.
Comment by Arthur Abdulin February 16, 2008 @ 7:38 pm