Filed under: online video, social media, social media promotion, video search, you tube, youtube | Tags: cadbury gorilla, social marketing, viral marketing, you tube
As part of its record breaking 2008 marketing budget Cadbury are planning a follow up to their much loved drumming gorilla advert. According to the latest edition of Marketing the new ad will also feature an animal playing an instrument. The original advert was a major viral success achieving numerous blog postings, massive word of mouth and many a parody on Youtube (you can see some of them here). So the follow up has a hard task following in its footsteps, as do he agency charged with creating the ad. The original one worked well due to the human like actions of a gorilla but I cant see many other animals having the same impact without looking too comical. Answers on a postcard what you think the new animal and instrument will be and heres the original again just for fun!
Filed under: bebo, ebay. myspace, facebook, hitwise, social media, social media promotion, social networking, you tube, youtube
I anyone needed convincing of the rise in popularity of social media and the impact it has has on the web then the recent Hitwise news letter should provide it. Bebo has just overtaken ebay in the search term share rankings and the top 10 search terms contain 5 terms relating to social media sites, with two of them being youtube. This just goes to show the prominence this sector now has in the market and the opportunity it holds for those who can adopt it to suit their objectives, whether that be through advertising or participation.
The top ten search terms (as tracked by hitwise) for the 4 weeks ending 9/6/2007 are:
- bebo 1.14% share
- ebay 1.11% share
- youtube 0.52% share
- myspace 0.37% share
- argos 0.24% share
- facebook 0.23% share
- amazon 0.22% share
- bbc 0.17% share
- you tube 0.16% share
- bbc weather 0.15% share
